This is Not Art Festival2018-08-24T23:05:13+00:00

Project Description

CLIENT: Octapod



This is Not Art Festival (TiNA) is recognised as one of Australia’s leading independent arts festivals. Since its inception 1998, TiNA has been dedicated to the development of experimental and emerging arts practice on a local and national level. The festival provides a platform for innovative and passionate culture makers to conceive, collaborate and present their ideas.

As the 2015 Marketing Manager, I was responsible for developing and implementing a marketing and communications strategy for the 2015 festival, including creation and roll out of a new brand identity with local design agency Headjam.

Other key areas of responsibility and achievement included:

× Media – developing and distributing relevant and engaging information to a targeted national audience, including organisation of media launch event

× Relationship and communication with co-presenting festivals, resulting in an integrated and holistic approach to representing the festival to diverse audiences

× Sponsorship – developing strategy for new fundraising structure with a focus of genuinely integrating businesses into the TiNA festival

× Development of a pre-festival awareness survey

× Establishing an online database and distributing regular email newsletters

× Growth across all digital media channels, with over 112% increase in Instagram followers alone

× Recruiting and managing a team of 3 marketing assistants, ensuring consistency of voice and message were achieved across multiple digital channels, as well as reaching new audiences.

× Developing copy and content for all marketing collateral

× Appointing and managing event photographers

× Coordination of signage and wayfaring objects across 20 venues

× Festival reporting and statistics