Marketing, Events & Creative Strategies
CULTIVATING CULTURE & COMMUNITY
I develop marketing strategies, run events and provide consultation to creative innovators, cultural activists and community-oriented causes. My mission is simple. I seek to activate the ideas of groups and individuals to foster a sense of place, connection, meaning and belonging. I do this through publicity, events, advertising, branding, digital media and other targeted marketing and communication activities.
I am an advocate for the value of creativity; with it comes empathy, inspiration and ultimately, change.
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BEC
Director | Marketing Strategist, Event Manager & Creative Consultant
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THE TEAM
A Glimpse At My Recent
PROJECTS
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Roost Scholarship 2018
The Roost Creative Scholarship is one of the initiatives I’m most proud of spearheading this year! We’re giving one emerging creative the opportunity to benefit from 12 months in an inspired shared co-working space, mentoring, funds towards their pursuits and an showcase at the end of it all to launch them into the professional community.
Creative Places: Nurturing Creative Communities
I am in a unique position to leverage communities and networks to make creative ideas happen. It’s not an easy job but it is an exciting one. There are a lot of unknowns as well as constant change. I do my best to arm myself with the best people and tools around because let me tell you – it’s not a one gal gig. Another thing I try and do as often as possible is get out of town to see what other cities do and how they harness their creativity. Cue REMIX Academy event on the Sunshine Coast.
Be a brand that activates
I have three iconic and highly visible events happening in Newcastle and Lake Macquarie over the next four months. Sporting, Cultural and Social Cause. They will each attract audiences numbering 20,000+ who are exceptionally engaged and fit specific demographics.
Pakistani Artist unveils 8ft mural of a revitalised Newcastle in Hunter St Mall
An 8ft high mural depicting the face behind the urban renewal of inner city Newcastle has been unveiled on Market Square, in the heart of Hunter Street Mall. Pakistani artist Shehzar Abro and creative collective The Roost are behind the initiative that pays tribute to the founder of Renew Newcastle, Marcus Westbury. The artwork adorns the face of a heritage building that is home to The Roost and newly opened Newcastle Transport office.
Despite very limited resources, a tiny team and a high pressure environment, Bec delivered high quality, engaging and creative marketing and communications. She really went above and beyond, managing everything from high-level strategic planning around fundraising and sponsorship, and the development of a new website and app, to on-the-ground festival logistics.
Thanks to Bec the festival saw its best attendances yet, a huge increase in media coverage and visibility, a complete re-brand, and a promising start to a new sponsorship program. As Executive Producer of the festival I couldn’t have asked for more.
Kate Britton, Executive Producer, This is Not Art (2015)
The professionalism and organisation of The Roost has improved so much and this has flowed on to an overall improvement in the vibe and day-to-day productivity. This has attracted many new members, the most we’ve ever had.
Under Bec’s management, The Roost is now an inspiring and positive place to work with a great culture and strong sense of community.
Mark Tisdell, President, The Roost Creative
This strategy mainly focussed on the repurposing and redevelopment and rebranding of HYP (formerly known as Newcastle and Hunter Junior Chamber). This project involved a complete overhaul which Bec led from start to finish. Bec is also our go to marketing guru on the board, she is a creative thinker and marketer and understands what our target market’s needs and wants are.
Over the past few years, Bec has also led some of our key events which have been sold out at premier venues that she has secured with her strong networks in Newcastle and the Hunter region.
Adel Issa, President, Hunter Young Professionals (2013-2015)
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CONTACT BEC
Get in touch to discuss a project, enquire about Bec’s services or to find out more about what we’re planning.
We are proud to be a part of The Roost – a community of independent creatives located in the heart of Newcastle, NSW, Australia.